Our Challenge

Underbelly, who run some of the UK’s largest live events and festivals, asked us to supply string lights to build a dome of light to attract even more visitors to George Street Edinburgh, one of the top Winter festivals in the UK.

Our Response

In conjunction with Underbelly we defined the circuit load and power requirements for the light dome to deliver a real “wow” factor. Our MD, Charlie Cameron, personally drove 16.5km of 240v blue, ice white and warm white LED light strings to the site in Edinburgh to cover the dome structure.

Result

The addition of the Light Dome to the already successful Edinburgh’s Christmas event has delivered a 13% increase in sales and a footfall increase of 25% across the City. Underbelly and George Street BID were delighted with both the lights and unparalleled service they received from our team.

Frank Ross, the city’s Lord Provost, said: “Edinburgh’s Christmas was a real showstopper, with more tickets sold than ever before and people from 47 countries flying in to experience the city’s rides, attractions and everything the city has to offer.